YouTube pays $2 billion a year to broadcast American football games. Traditional TV channels can no longer keep up
Traditional TV channels are not yet on the sidelines. But when it comes to winning the rights to broadcast sports competitions, they are losing a little more ground every day. Here they are followed by the digital giants, whose appetite for sports is sharpening. Proof this week again. YouTube, Google’s subsidiary of the National Football League (NFL), has just regained the exclusive broadcast rights to Sunday Ticket, giving access to almost every Sunday afternoon game.
According to Wall Street Journal, YouTube has bet about $2 billion a year under a seven-year deal to win them over. This is 1 billion more a year than the amount previously paid out by DirectTV, the traditional satellite TV service from operator AT&T, which has had exclusive rights to the Sunday ticket since … 1994.
A contract worth $14 billion in total, or even more if YouTube…