Windows 11, Microsoft is testing advertising in the start menu!

The idea that Microsoft uses Windows to serve advertising has never been unanimously accepted. If the giant mentions recommendations, it is indeed marketing announcements extolling the merits and benefits of services. Often we promote software like Edge or services.

This concept of advertising is difficult to accept especially if the operating system is paid. Although Microsoft cleverly evokes the idea of ​​selling an operating right only, Windows is above all an operating system. Its role is to offer a dialogue interface with the machine and not in an environment designed to shower the user with targeted advertising in relation to his activities. This also raises the question of the confidentiality of data and uses.

Windows 11, ads in the start menu

Until a big debate breaks out and the legislator decides to put some order in all this Microsoft is not bothered by the controversy. Why ? Tests are carried out around a new approach. On Twitter a snapshot shows the appearance of advertising in one of the essential elements of the Windows interface, the start menu. It appears when clicking on the Start menu to access the user session controls. A OneDrive advertisement appears. She launches “Back up your files,” prompting users to access OneDrive to move important data to Microsoft’s servers. This option is offered alongside essential Windows controls, such as locking the device, signing out, and changing account settings.

Microsoft has made no announcement on this. Everything suggests that it is only a test. It concerns only a limited number of users. If nothing allows to affirm that we will even appear this new behavior in Windows, Microsoft has great difficulty in abandoning the idea of ​​advertising. It is easy to understand that the market is gigantic knowing that hundreds of millions of computers run on this OS.

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