Why does Activision absolutely want to be bought out by Microsoft?

Activision says it is ready to defend tooth and nail the takeover by Microsoft, whatever the cost.

The acquisition of Activision Blizzard by Microsoft has not finished talking about him. Currently under the scrutiny of international authorities, the firm still has its work cut out before it can do anything with the studio’s franchises, despite all the controversies already present regarding the fate of call of duty on Playstation. So far, Activision has been able to remain silent on this thorny affair.

Yet on Twitter, Activision Blizzard VP of Corporate Affairs Lulu Cheng Meservey decided it was time to pick a side. It therefore declares publicly that Microsoft will have all the necessary support from the company and that it will defend this acquisition from all its potential opponents. She explains :

I see a lot of speculation about Microsoft acquiring Activision Blizzard. Any suggestion that the transaction might have anti-competitive effects is absurd. This merger will benefit gamers and the US gaming industry, especially as we face tougher foreign competition. We are committed to continuing to work cooperatively with regulators around the world to allow the transaction to proceed, but we will not hesitate to fight to defend it if necessary..”

Microsoft vs the world?

Among the detractors of the operation, many governments who judge that the acquisition of such a studio – to the tune of almost 70 billion dollars – represents an enormous risk for the competition, since Microsoft will have control and exclusive control over a large part of the market. The main subject of debate remains the frankness call of dutyone of the biggest financial windfalls in the industry, but this also applies to all other licenses affiliated with Activision Blizzard.

If the transaction has so far been approved by some authorities – in Brazil in particular – others are much more reluctant and could still derail the project. This is the case of the United Kingdom or the European Union, for example, which have significant power in relation to the final decision. However, we should not have a definitive answer for a few more months. the experts nevertheless expect the operation to pass, and that it will be effective from the summer of 2023.

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