TV rights: the NBA wants to attract streaming platforms like Apple and Amazon

2023 will be an important or even decisive year for the NBA since Adam Silver will have to reach an agreement with the players for the new collective agreement, and we already know that it will not necessarily be simple, but also bring television broadcasting rights into play. since the current contract ends with the 2024/25 season.

Since 2016, the NBA receives 2.7 billion dollars a year from its broadcasters in the United States: ESPN, ABC and TNT. At the time, the three entities had signed a 24 billion dollar contract, and this nice contract had allowed the NBA and the 30 franchises to increase the salary cap from 63 to 90 million dollars.

Today, the NBA is financially better than ever with some players earning close to $50 million a year and franchises valued in the billions, and the league hopes squarely to double the amount of fees. TV to reach 50 billion dollars! For comparison, the NFL signed in 2021 a contract of… 100 billion dollars over 10 years with its broadcasters.

Amazon Prime Video, a new global sports player

For this, the league will play competition, but also open up to other types of broadcast. Thus, FrontOffice Sports announces that the NBA intends to offer offers to online platforms, such as Apple TV and Amazon.

It would obviously not be a question of competing with the NBA League Pass, nor the televisions, but of offering them a lot with a few matches. The goal ? Recover at least a billion dollars a year!

On the side of Amazon, we are ready to become a major player in sport, and the e-commerce giant has already offered itself, for 10 years, the Thursday evening meeting in the NFL for 1.2 billion dollars! Around the world, Amazon, via its Prime Video service, broadcasts football such as the Premier League, the Bundesliga, Ligue 1 and even the Champions League but also tennis, baseball, and even basketball with 17 regular season matches. in WNBA.

Still according to FrontOffice Sports, Amazon would be very hot on the file, and our colleagues evoke a “package” comprising between one and two matches per week in the regular season.

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