Announced as the most expensive series in history, The Lord of the Rings: The Rings of Power closed on October 14. A few weeks after its finale, we discover a report which, probably, should not please Amazon Prime Video.
The deafening silence of Amazon
The start of the 2022 school year will have been particularly busy for fantasy fans. Indeed, for the first time in the entire history of American television, two huge fantasy licenses clashed: House of the Dragon (the spin-off of Game Of Thrones broadcast on HBO) and The Lord of the Rings: The Rings of Power (streamed on Amazon Prime Video).
If the series Rings of Power has somewhat divided Tolkien’s fans, some criticizing him for some adaptation choices, however, it has a large fan community, including Andy Serkis, who played Gollum in Peter Jackson’s trilogy. From its launch, Amazon had posted absolutely impressive audience figures, with 25 million viewers worldwide.24 hours after the broadcast of its first two episodes.
However, one could wonder about the absence of communication of the figures of Amazon for the following episodes. A recent article, published last November 4 in varietyand titled Amazon’s Silence On ‘Rings of Power’ Audience Size Is Deafeaning (in French, “Amazon’s silence on Rings of Power ratings is deafening”), reveals figures from a Nielsen report on the show’s ratings. If, as indicated variety, these figures do not cover all viewers of the series, but only those residing in the United States and having watched Rings of Power on their televisionthe fact remains that they tend to highlight a certain trend unpleasant to say the least for the company of Jeff Bezos.
Indeed, the Nielsen report shows that series Rings of Power lost 20% of its viewers in the two episodes following its launchwith a drastic drop between episode 3 and episode 4. Then, we observe a loss of 1% per episode for the following episodesbefore ending on a very slight increase for its last two episodes. We observes that this fall in audiences is all the more embarrassing for Amazon than those of House of the Dragon have only increasedwhereas Rings of Power is a family program. So much so that the two curves ended up crossing…
If for the time being, it is difficult to establish the total number of spectators of the Rings of Powerit is important to remember that Prime Video is present worldwide in two hundred countries, and in 200 million homes. Conversely, the HBO Max platform is only present in a very limited number of countries, and in a much smaller number of homes. Otherwise, The Lord of the Rings: The Rings of Power benefited from much more media hype than House of the Dragon. The fact that the series adapted from the work of George RR Martin manages to reach a number of audiences substantially equivalent to that of Rings of Power is impressive. Note also that the graph below does not show the figures for the last two episodes of House of the Dragon.
Naturally, Amazon does not have to be ashamed of the figures of its fantasy series. This is the best start for a platform series. If the graph above seems to show that Reacher had a better launch than Rings of Power, variety recalls that the entire first season of Reacher came out the same day, while Rings of Power aired one episode per weekincluding two on the day of its launch (compared to three for The Boys and The Wheel of Time).
We can nevertheless wonder about the obvious lack of communication from Amazon. It appears to us that the company is no doubt disappointed that, despite a budget more than twice that of House of the Dragon, Rings of Power fails to lead the dragée high to the series of HBO. Especially since the latter was accompanied by a real critical acclaim (84% satisfaction on Rotten Tomatoesand 39% for Rings of Power).
And you? What did you think of these two fantasy series? Do not hesitate to tell us in the comments section. If you liked this article, you can also discover the words of the scriptwriter of episode 8 of Rings of Power about this inconsistency that angered Tolkien fans.