Snap partners with Amazon to improve the AR shopping experience

Amazon is teaming up with Snap for an augmented reality fashion experience that lets customers digitally try on different eyewear brands and styles, then make a purchase. The “Virtual Try-On” shopping method gives 363 million daily active Snapchatters access to thousands of eyewear styles on Amazon Fashion.

Amazon said the two companies have established 3D asset standards that allow Amazon’s asset library to be integrated with Snap’s Try-On AR technology. The new partnership aims to help Amazon brands leverage their Amazon AR assets and showcase styles in a fun, interactive experience to millions of Snapchatters.

First, customers will be able to digitally explore, buy and try on thousands of eyewear styles directly on Snapchat, then shop seamlessly in the Amazon Fashion store. More and more customers are turning to mobile shopping – in the past year, Amazon Fashion customers have ordered more than a billion fashion items on mobile devices.

The partnership follows Snapchat’s investments in augmented reality shopping, where the social media platform has offered various enhancements to attract brands and merchants. This includes the ability to edit product details and prices in real time, access superior analytics, and easily develop AR shopping goals.

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