Microsoft Keystone: Apple TV’s competitor is dormant for cost reasons


For several months, it was rumored that Microsoft was preparing an Xbox streaming box. Things really took off in October, however, when Phil Spencer, head of the Xbox division, shared a photo of his office where we see a small, discreet white box, posed as if nothing had happened on a shelf.

She would have overshadowed the Xbox Series S

During an interview with our colleagues from The VergeSpencer confirmed that it was in fact a prototype of this console, but he also indicated that the project was on hold.

The main reason cited is that the excessively high production cost and the risk of intra-range cannibalization, “it was more expensive than we wanted when we built it with the material we had inside“. To summarize, Microsoft had to maintain a sufficiently large price gap with the Xbox Series S, especially when it receives promotions, which was not the case.

I think for a streaming-only box to make sense, the price gap over the Series S has to be quite significant. I want to be able to include a controller in there when we do. It was just about whether we could build the right product at the right price.“.

When asked about this fair price, Spencer said it would have been between $100 and $130, “we just weren’t in that range with a gamepad“. As a result, the teams have been moved to the Xbox TV application produced in collaboration with Samsung.

Leave a Comment