Microsoft is working on a multi-functional app for iOS and Android that can offer online shopping, messaging, web search, news feed and other businesses.
According to The information who got some tips about this development, which is still at a very preliminary stage, the initiative for this project is from Satya Nadella, the head of the group.
It would be a matter of reproducing the recipe for an app like WeChat in China, which acts as a portal to a lot of daily services, accessible via mini-applications. A “super-app”, oriented towards users of the general public, which would bring together Microsoft services and tools, and which would provide grain to grind for its advertising management to show ads there.
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Satya Nadella would have asked that Bing be better integrated with the publisher’s mobile applications. For example, by facilitating the sharing of search results between Teams and Outlook.
The information also says that Microsoft has tried several times to convince Apple to give it the place as the default search engine on the iPhone, instead of Google (we can totally prefer Bing, but you have to go to the settings) .
Repeated and futile efforts. The discussions took place at Apple’s highest level with Satya Nadella in person and not necessarily accompanied by his close lieutenants. However, Apple has always preferred Google – by billions.
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Ten years ago, Microsoft ran a PR campaign, says The information, to demonstrate that Bing took better account of the difficulties of the visually impaired than the Google engine. This was not enough to soften Apple.