As part of a competition organized almost a year ago, Microsoft France chose Babylone to take over the reins of its public relations and show the multiplicity of the brand.
In November 2021, Microsoft France is organizing a four-month competition, orchestrated by Pitchville, for its PR. Facing Havas and Publicis in the final, the young Babylon (Babel) was entrusted with the entirety of its “corporate, consumer, B to B and philanthropic public relations” strategy, after ten years of support from Hopscotch. Beyond software, Microsoft France represents 1,800 employees of 55 nationalities, 4 data centers, 24 Microsoft AI Schools in 9 regions and 1 Global Software Development Center, according to their website. This new agency attached to Babel has a “ real challenge to take up on understanding Microsoft in France with a whole reputational issue. This involves both supporting leaders in their speaking out, whether in PR, on social networks, or even in trade fairs. », presents Julie Espalioux, CEO of Babylone. A team of
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