Microsoft France chooses Babylon – Strategies

Microsoft France entrusts Babylone, Babel’s PR entity, with its entire corporate, consumer, B to B and philanthropic public relations strategy, excluding Xbox activities. The Babylone teams will be in charge of managing relations with the media, the editorial programming of subjects, the animation of Microsoft France’s Twitter, LinkedIn and Facebook accounts, activation with influencers and experts, the management of a news center, as well as crisis communication and support for company managers. “This is a major and structuring gain for our new agency”, says Julie Espalioux, CEO of Babylone.

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