For more than 30 years, Microsoft has worked hand in hand with startups to hatch new innovations and support them in their growth. As technologies evolve ever more rapidly, Microsoft has made it its mission to identify the main difficulties encountered by startups since their creation. Quest for notoriety, credibility, cost control, validation of need… Whatever these difficulties, Microsoft wants to find solutions and identify ways to reduce these frictions.
An online program accessible to all
The vast majority of support programs for start-ups limit applications by setting entry criteria: sector of activity, references, fundraising… With Microsoft for Startups Founders Hub, Microsoft intends to change the situation and help young shoots at every stage, from ideation to development. And this, without criteria of age, income or field of activity.
Another specificity of the Microsoft for Startups Founders Hub: startups benefit from an online platform and 100% digital support in order to open up to the entire territory. Proof of this openness, Chloé Garcia and Chloé Rouillac, in charge of the development and support of startups at Microsoft France, have started a Tour de France aimed at meeting entrepreneurs from different regions such as Toulouse, Bordeaux, Nantes, Marseille. and Lyons.
Benefits of Microsoft for Startups Founders Hub
The game is worth the candle. Startups that join the program benefit from several advantages:
- The free provision of Microsoft solutions
The cost of software, collaborative applications or cloud solutions often represents a significant financial burden for startups. This is why Microsoft provides them with free Microsoft 365, GitHub, Visual Studio, and even Power Platform licenses.
Under the Microsoft for Startups Founders Hub program, companies can also receive up to $150,000 in Azure cloud credits. Thus, young companies can, for example, test and develop their solutions serenely at their own pace according to their needs. In addition, advice and technical support sessions are offered to support start-ups at each stage of their development.
“Relying on Azure and Microsoft technologies was a guarantee of reliability and credibility in the eyes of our customers, we would not have signed contracts with important customers without it. »
- Mentoring from a network of experts
Accessible online with group employees, the mentoring program allows each startup to challenge their strategic challenges. Each company can benefit from ten hours of coaching per month.
- The construction of a common offer
Beyond the technical benefits, Microsoft also integrates startups into the heart of its value proposition. To do this, Microsoft allows them to design joint offers, based on its cloud solutions with the support of its technical teams. Some accelerated companies work hand-in-hand with Microsoft’s sales and product teams.
“We have really entered into an ecosystem logic: we have a common CRM with Microsoft, we are on its marketplace, our entire solution is hosted in the Azure cloud, we benefit from co-selling and we have achieved the go-to- market with Microsoft, which allowed us to meet a lot of prospects and access accounts that we would not have had access to otherwise. »
- Gain visibility through the Microsoft ecosystem
Another important sticking point for startups: sales cycles that sometimes turn out to be very long. Microsoft’s partner startups can therefore rely on the Microsoft Commercial Marketplace to make their solution available to millions of customers of the information giant, all over the world. Now more than ever, smaller companies don’t have the luxury of going through a 12-18 month sales process. Finding shortcuts in a procurement cycle can be crucial. Start-ups also benefit from promotion through Microsoft’s usual communication channels: social networks, press releases, webinars, etc.
“Today, 40% of our leads have been generated by Microsoft, followed very quickly by signed contracts. »
- A real community
The Microsoft for Startups Founders Hub program also aims to facilitate meetings between startups in the community who share common issues. But also to organize exchanges with companies that are at a more advanced stage. The transmission of knowledge, mutual aid and the sharing of experience are at the heart of this program.
With this new program, Microsoft is combining all of its resources and expertise to be able to best respond to the challenges of startups, regardless of the maturity of their project. To apply, only one prerequisite: to have a LinkedIn account. Then, all you have to do is apply online by logging in via your profile to start the adventure. Your keyboards !