F1 and Amazon Web Services extend their partnership

Formula 1 and AWS (Amazon Web Services) have renewed and expanded their technical partnership.

Since 2018, F1 and AWS have launched no less than twenty new data-F1 Insights on live TV, giving all fans near real-time data on their favorite drivers during a Formula 1 Grand Prix. Renewed technical partnership, AWS and F1 will explore new “unique and innovative” ways to inform fans on their television during the races.

“Since 2018, AWS and Formula 1 have worked hand in hand to provide insights and analysis to all of our fans. Together we have succeeded in delivering the speed, scalability and reliability that Formula 1 needs to bring expert analysis and insights to all of our audiences and stakeholders.” explains Brandon Snow, commercial director of F1.

“Amazon Web Services has global reach, a community of partners and the breadth and depth of cloud services that help Formula 1 engage with fans in multiple markets. We look forward to the next chapter of this powerful partnership which is central to the F1 fan experience and growth strategy over the coming years.”

Sustainability is a key objective for F1 as it strives to achieve net zero carbon by 2030. The partnership with AWS will therefore continue to explore opportunities for sustainable solutions across the sport, building on previous work to reduce freight and personnel travel through remote production capabilities.

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