When Elon Musk is angry, he tweets. On Monday, he tweeted his anger at tech giant Apple, which he accuses of having “virtually stopped advertising on Twitter”. The new owner of the blue bird does not seem serene at the idea that Apple is withdrawing from advertising and for good reason: according to the washington post, the Apple brand is the social network’s leading advertiser, spending $48 million. So, Elon Musk questions the CEO of Apple: “Do they hate freedom of expression in America? What’s going on @tim_cook? »
Since the announcement of his takeover of Twitter last April for the modest sum of 44 billion dollars, Elon Musk has made his concept of freedom of expression his hobbyhorse. The goal? Make the platform an almost unlimited space for expression, with reduced moderation, with a pseudo-democratic objective. In fact, the boss of SpaceX and Tesla has illustrated himself on several occasions by provocative outings, against “wokism”, restoring, with the support of a Republican and conservative American, several accounts suspended for incitement to hatred or false information like those of Donald Trump and Kanye West.
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Elon Musk waves threat of ‘Twitter files’
According to his rhetoric, any company that does not contribute to the financing of Twitter would therefore be automatically opposed to its very particular conception of freedom of expression. The CEO of Apple hasn’t answered anything yet, but the most controversial billionaire (and incidentally, the richest man in the world) hasn’t stopped there. In his series of tweets, he improvised as a whistleblower, saying: “The Twitter files on the suppression of freedom of expression will soon be published on Twitter. The public deserves to know what really happened…”, before adding, in a still mysterious and important tone: “Apple has also threatened to remove Twitter from its App Store, but will not tell us why. He backed up this allegation with a number by quoting another twitter account that Apple is introducing a 30% tax on all purchases made from its Apple Store.
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