British activist demands almost a billion euros from Amazon – ICT news

Amazon allegedly broke UK competition law, costing consumers dearly.

The case was brought to trial by a group of lawyers led by consumer rights activist Julie Hunter. Hunter claims that products that are sold on Amazon.co.uk and through the Amazon app camouflage better deals. The activist is claiming compensation of 900 million pounds, or around one billion euros after conversion.

‘Buy box’

It is the buy box on Amazon that sits at the center of the deal, in which offers are presented. 80% of purchases through Amazon would be through the buy box. Hunter claims that Amazon excludes independent sellers from this ‘buy box’, even if they offer the same product at a better price or on better terms. This violates both UK and EU competition law.

In its complaint, Hunter accuses Amazon, in particular, of using tricks to manipulate consumer choice and direct customers to the buy box. According to her, many customers mistakenly assume that the products presented in the ‘buy box’ are the most interesting offers. An Amazon spokesperson calls the complaint to the BBC unsubstantiated. The American e-commerce company says it is confident in the outcome of the legal proceedings.

In collaboration with Dutch IT Channel.

The case was brought to trial by a group of lawyers led by consumer rights activist Julie Hunter. Hunter claims that products that are sold on Amazon.co.uk and through the Amazon app camouflage better deals. The activist is seeking compensation of 900 million pounds, or around one billion euros after conversion. It is the buy box on Amazon that is at the center of the case, in which offers are presented. 80% of purchases through Amazon would be through the buy box. Hunter claims that Amazon excludes independent sellers from this ‘buy box’, even if they offer the same product at a better price or on better terms. This violates both UK and EU competition law. Hunter’s complaint accuses Amazon of using tricks to manipulate consumer choice and direct customers to the buy box. According to her, many customers mistakenly assume that the products presented in the ‘buy box’ are the most interesting offers. An Amazon spokesperson calls the complaint to the BBC unsubstantiated. The American e-commerce company says it is confident in the outcome of the legal proceedings. In collaboration with Dutch IT Channel.

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