The broker Badbugs.fr offers insurance against bed bugs with IMA and is appealing to insurers to integrate this guarantee into MRH contracts.
The case is exponential, highly transmissible and with often underestimated psychological effects. We are not talking about the latest variant of Covid-19 but about a bedbug infestation. These little creatures that hide in the cracks of the bed and bite you at night are among the most difficult pests to eradicate.
“While the average treatment lasts 3 months, poorly accompanied people take 6 weeks longer to get rid of bedbugs and spend 64% more. Furthermore, with climate change and increased international trade, infestations are likely to increase. Tiger mosquito, Asian hornets, rats… Pest attacks have doubled in 5 years »comments Nicolas Roux de Bézieux, founder of Badbugs.fr.
Pest attacks on the rise
62% of French people have been affected by at least one pest in the last 5 years. And 11% of French people have been confronted with bed bugs in the last 10 years, according to an Ifop study commissioned by Badbugs.fr. This company created by specialists in the support of victims of pests registered last September with Orias to distribute insurance against bed bugs.
Before becoming a broker, Nicolas Roux de Bézieux created a platform for advising and connecting victims with referenced treatment companies. ” The environment of pest eradication is conducive to scams, such as that of plumbers or locksmiths. The dissatisfaction rate on processing companies is 75% », Comments the co-founder of Badbugs.fr.
” The risk of suffering from a bedbug infestation is not or very little covered by home insurance. We contacted MRH insurers to include this guarantee in their contracts, but our attempts were unsuccessful because the risk is little known to insurers. commented Nicolas Roux de Bézieux.
2 euros per month
After raising 950,000 euros, Badbugs.fr decided to launch a dedicated insurance, sold at the price of 2 euros per month. The insured victim of an infestation has access to advice by teleconsultation and to a telephone line. The product covers up to 500 euros of treatment costs, after a waiting period of 3 months. The broker has partnered with IMA as a risk carrier. The assistance provider also pays for the rehousing of victims and psychological support.
Nicolas Roux de Bézieux wants to reach 10,000 policyholders in one year. To achieve this, he first targets his base of customers who have benefited from support against pests in the past. He is also considering partnerships with Airbnb concierges or mattress distributors.
The founder of Badbugs.fr insists on the interest for the insurers to integrate a guarantee against harmful in their contracts. ” I think that the guarantee against pests would strengthen the societal role of insurers. This would kill three birds with one stone. First, we will provide financial assistance to victims who will spend more money if they try to treat the infestation on their own. By offering certified support, the insurer also contributes to banishing crooks. Finally, the insurer solves a painful problem that is a source of stress for the insured concludes Nicolas Roux de Bézieux.