Apple, Facebook or Amazon… how Microsoft wants to become the friend of all the giants

Microsoft has announced that the iCloud Photos, Apple Music and Apple TV services will be available with Windows 11. A novelty that clearly shows the desire of the company founded by Bill Gates to join forces with all the major players in the sector.

It’s one more step from Microsoft towards its direct competitors. At its annual conference largely dedicated to its Surface product line, the company also showcased its new software releases. And hidden Apple fans are likely to be seduced: iCloud Photos, Apple Music and Apple TV will now be available on Windows products.

A step by step quest

Seeing Microsoft recover software from its competitors is not unprecedented. For two years now, Xbox users have been able to use Apple TV. Since the conference, Apple Music is also available on the video game console. As for computers and other Windows products, it will take a few more months before being able to benefit from Apple’s music and TV interfaces.

For several decades now, Microsoft and Apple have been committed to developing products and technologies in collaboration, with in particular a cross-licensing agreement signed in 1997. This agreement at the time enabled Apple to save itself from bankruptcy. In return, the late Internet Explorer became the default browser for Apple’s operating system.

Microsoft is also interfering with the competition

Microsoft’s goal is ultimately quite simple and laudable: to see and understand what users need. If the software already exists, then Microsoft will provide the necessary device. And conversely if the device is already powerful, then Microsoft will offer its services in terms of software.

In this way, Microsoft has managed to become the ally of all the giants in the sector. Apple on the one hand, by offering users of the Apple brand its entire range of Office software (Word, Powerpoint, Excel, etc.). But also Facebook, which announced at its Meta conference that a partnership with Microsoft had just been concluded. The two multinationals have joined forces to make Windows, Office and Xbox available in the metaverse. For example, it will soon be possible to present a meeting on Teams in virtual reality.

Amazon is also not to be outdone since their Kindle e-reader now allows you to recover Word documents in order to transform them into ebooks. In the end, it appears that the name of Microsoft is on everyone’s lips, in all conferences but especially on all devices.

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