Amazon.com.be is born – Trends-Tendances sur PC

Last week, Amazon launched its site dedicated to Belgium. A site in three languages ​​that gives pride of place to Belgian brands and offers a specific Prime subscription.

It was announced, it has arrived: Amazon launched its dedicated Belgian site last week. No, it’s not amazon.be, owned for years by La Baloise for the sale of insurance through car brands, but amazon.com.be. A detour that does not scare the world leader in e-commerce, which explains that 50% of sales traffic…

It was announced, it has arrived: Amazon launched its dedicated Belgian site last week. No, it’s not amazon.be, owned for years by La Baloise for the sale of insurance through car brands, but amazon.com.be. A detour that does not scare the world leader in e-commerce, which explains that 50% of sales traffic comes from the app. This 100% Belgian site presents a few curiosities compared to other national platforms. On the one hand, it is the only one to be multilingual: French, Dutch and English. On the other hand, it allows you to pay via Bancontact. For the rest, Amazon strongly insists on the black-yellow-red aspect of the platform with a shop of Belgian brands. A hundred are already referenced: Edgard Cooper, Barbecook, Greenhoff, Kipling, Kambukka, etc. The Belgian site also offers its own Prime subscription. Upon payment of 2.99 euros per month (25 if paid annually), the Belgian customer benefits from all free deliveries (as long as Amazon takes care of the shipping) and has access to Prime Video, Prime Gaming and a unlimited storage capacity on Amazon Photos. No Prime Reading or Amazon Music, but even with a French subscription, Belgians did not already have access to it. Twenty-five euros instead of 69.90, it is therefore worth migrating your Prime subscription from France to Belgium, especially since Amazon reimburses you the pro rata of your French subscription and offers a month of trial. free. For having tested it, the switch is easy and the reimbursement is ultra-fast. Amazon.com.be obviously benefits from the opening of the Antwerp warehouse in September, with deliveries being handled by bpost and other partners such as BTS or Colis Privé.

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