The risk carrier achieves the strongest growth in brand value with an increase of 23% to reach 18.7 billion US dollars: a record annual growth. Allianz is in the top 15 of the fastest growing brandsAllianz is the world’s leading insurance brand for the 4th consecutive year according to the Interbrand 2022 ranking.
For the 4th consecutive year, Allianz is ranked as the world’s leading insurance brand by Interbrand and remains in 34th position among the top 100 most recognized brands, all sectors combined. The value of the Allianz brand reached US$18.7 billion, compared to US$15.2 billion in 2021, an exceptional growth of 23%.
With this double-digit growth, Allianz is now one of the top 15 fastest growing global brands last year, ahead of other brands in the insurance industry.
According to Interbrand, this growth is the recognition by our customers and investors of the influence of the brand in purchasing decisions over the past few months. This growth in brand value reflects not only its solidity, but also its influence and its ability to bring its raison d’être to life on a daily basis: “We secure your future”.
Allianz’s global partnership with the Olympic and Paralympic movements has also helped underscore Allianz’s role as a global insurer supporting the world of sport and the values of sport.
” We are very proud that Allianz is the world’s leading insurance brand for the 4th consecutive year. This performance reflects the commitment of our employees and our distribution networks, proud of our company and the values embodied by the Allianz brand, and who give them substance on a daily basis by being present for our customers at every moment of their lives.”says Marie-Doha Besancenot, CSR, Brand and Communication Director of Allianz France.
“The Allianz brand benefits from a magnificent influence in France and around the world. In a very competitive environment, we are pleased that our customers, and in particular our 5.5 million customers in France, recognize themselves in the values of solidity, professionalism, commitment and proximity, which Allianz deploys on a daily basis.” , adds Christophe Dépont, Brand Director of Allianz France.
For the full ranking of the top 100 brands, visit https://interbrand.com/best-global-brands